Beats 1 Radio Anchor Ebro Darden Appointed to Management Place on Apple Music Workforce
On this newly designated full-time function, which he begins at the moment, the report claims Darden will “handle a staff of hip-hop and R&B editors in growing editorial methods for artists, albums and track releases” in the USA and overseas.
Darden stated his new place is a world one aimed toward determining methods to serve the communities the place hip-hop and R&B music is made:
If we’re doing our job, we’ll be capable to get down on the neighborhood degree and join with folks to not solely assist artists service their communities however assist these communities thrive. It is a world place as nicely. So, as we construct this out, I will be doing the identical factor I wish to do in America within the U.Ok., Africa, India, Japan, Brazil and different international locations. I will be wherever R&B and hip-hop are being consumed and dealing to create communication amongst communities around the globe by Apple Music — ensuring that black music is getting acknowledged and growing the following superstars.
Apple Music’s world director of editorial, Rachel Newman:
We’re excited that Ebro is becoming a member of us in a full-time capability. Having devoted his life and profession to hip-hop, R&B and pop music, he has a lot to supply. Considered one of Ebro’s most defining traits is that he has nice ears for the place R&B and hip-hop are transcending and evolving to past even the borders of the U.S. He’ll clearly take a management place for us not simply in hip-hop and R&B but additionally within the communities the place the music is made, which can be thrilling and one thing distinctive to Ebro.
Darden will stay primarily based in New York Metropolis and he’ll proceed to host his common present “Ebro within the Morning” on the native HOT 97 radio station on weekday mornings. He will even proceed to showcase the most recent hip-hop music and information on his Beats 1 present on weekday afternoons, in line with the report.
Darden was one of many three unique Beats 1 radio anchors alongside Zane Lowe, primarily based in Los Angeles, and Julie Adenuga, primarily based in London.