HMD has bought round 70 million Nokia telephones in two quick years

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HMD has bought round 70 million Nokia telephones in two quick years

HMD World lately turned 2-years outdated – the corporate was based on December 1 2016. Barely a month later, its first telephone hit the market – the Nokia 6. Since then the younger firm has bought round 70 million telephones bearing the resurrected Nokia model. Observe that the quantity consists of each the Android smartphones in addition to the brand new characteristic telephones.

Its hottest telephones are sometimes within the €300-400 value vary. The Nokia 6.1 turned the corporate’s best-selling telephone globally after it took the crown from the Nokia 7 plus. The Nokia 3.1 has been doing nicely too, in Germany a minimum of.

With the mid-range and entry-level segments lined, HMD actually wants a profitable flagship. The Nokia Eight Sirocco didn’t stay as much as expectations, each from followers and from the corporate itself. HMD did no discuss in regards to the oft-rumored Nokia 9.

The HMD crew on the Nokia 8.1 occasion

HMD acknowledges that a lot of its success is owed to followers’ allegiance to the Nokia model, so it focuses on residing as much as that legacy by constructing top quality telephones. However there’s an issue – practically 80% of HMD’s clients are 35-years outdated and older. These are individuals who keep in mind Nokia in its prime.

So, HMD needs to attract within the younger crowd, underneath 20, presumably leveraging esports for promotion. The folks in between – 20 to 35-years outdated – will come into focus sooner or later.

Credit score additionally goes to Google. The 2 firms are collaborating on the software program entrance and in consequence virtually all of HMD’s Nokias run Android One (and a few Android Go). This ensures that the telephones can have recent software program for a number of years to come back.

(in German)

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