HTC will concentrate on flagships and mid-rangers in 2019

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HTC will concentrate on flagships and mid-rangers in 2019

The President of HTC Taiwan, Darren Chen, introduced that the corporate will undertake a brand new technique for 2019 in an try and develop its market share and enhance its profitability.

The plan is to concentrate on excessive finish and mid-range telephones. Don’t get too excited, although, this contains extending the lifecycle of the HTC U12+ and different U12 fashions into subsequent 12 months. The recently-launched 128GB model of the HTC U12 life has been promoting effectively, Chen says.

As for the mid vary, HTC apparently considers the Want 12s – a telephone with a Snapdragon 435 chipset – “mid vary”. The corporate is hoping that this mannequin will observe within the footsteps of the U12 life and can drive gross sales up in the course of the Chinese language Lunar New 12 months vacation buying.

The corporate can also be planning on “additional promotion” of blockchain telephones. Its first, the Exodus 1, has offered out.

Telephones apart, HTC’s VR enterprise has been selecting up steam. It needs to leverage this by turning Viveport into the VR equal of the Apple App Retailer and the Google Play Retailer. It should collaborate on aggressive promotion of VR headsets and content material.

HTC has been attempting to revamp its technique for some time now, nevertheless it hasn’t had a lot success. Nevertheless, the corporate is dedicated to remain within the smartphone enterprise.

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