iPhone XR Accounted for an Estimated 32% of U.S. iPhone Gross sales in November
Comparatively, the iPhone XS and XS Max, Apple’s dearer iPhones, had been liable for 35 p.c of gross sales mixed.
The iPhone XR offered equally to the iPhone X throughout its first month of availability in November 2017, nevertheless it didn’t match gross sales of the iPhone eight and iPhone eight Plus, which had been at 39 p.c in November even after two months of availability.
Primarily based on the preliminary gross sales, iPhone XR took the identical share of iPhone gross sales as earlier fashions of their first month in the marketplace,” stated Josh Lowitz, CIRP Associate and CoFounder. “In fact, comparisons are tough, due to how Apple sequenced new mannequin launches prior to now two years. Final yr, Apple launched the evolutionary iPhone eight and eight Plus first.”
“This yr, Apple launched the dearer fashions earlier, presumably attempting to catch early demand from probably the most loyal prospects. The 32% share of iPhone gross sales for the XR mannequin compares favorably to the 30% share for iPhone X in the same timeframe final yr, however lags the mixed share of iPhone eight and eight Plus throughout that interval final yr. Then, the similarly-priced fashions accounted for 39% of models, and after they’d been accessible for a month earlier than the iPhone X was launched.”
In accordance with CIRP, 82 p.c of recent iPhone consumers in November upgraded from an iPhone, whereas 16 p.c upgraded from an Android cellphone. In November 2017, when the iPhone X launched, 86 p.c upgraded from an iPhone whereas 11 p.c upgraded from an Android machine, suggesting the XR drew extra switchers than the X did within the prior yr.
CIRP’s information was gathered from a survey of 165 Apple prospects in the USA, which isn’t a big pattern dimension, nevertheless it provides some perception into iPhone XR gross sales in comparison with gross sales of previous units due to the historic information CIRP has accessible from related previous surveys.